Useful tools & uncommon perspective for your business.

Your Small Business Brand is Not Your Logo

There seems to be a common "cart before the horse" problem that afflicts many small businesses, and I certainly was not immune to this mistake myself.  It's trying to come up with a logo for your new product or company before you've created your … [Continue reading]

What is Quora? The Greatest Review Site Ever.

You're probably reading this because you're a skeptical consumer of online content.  That's a really good stance to take, and I stand with you - there's a ton of crap out there, and a lot of people pitching every new site as the "next big thing in … [Continue reading]

DIY SEO for Small Business

For the past year, about 10 to 20% of my time has been spent on the Search Engine Optimization (SEO) for our website, - that's a large chunk of my time, and a major project for me and the company.  Here's the sad part: we just started … [Continue reading]

A New Format for Starterist

Working in the world of small business, as anyone else in the industry (generally speaking) can attest, is a tough trial.  However, if there is one aspect of co-founding/running a small business that is oddly trying, it's trying to answer the common … [Continue reading]

Cost Cutting Tips: Shipping and Dimensional Weight

Dimensional Weight

If your business is shipping packages on a daily basis - even just one package a day - then you need to learn about dimensional weight and how it's affecting your bills.  You probably have several thousand dollars in cost savings immediately … [Continue reading]